The Super Ordinary Lab looks at near to market or just-in market technologies to understand their social significance and potentialities. Broad-based trends are tracked for the purposes of meaningful innovation in technologies and ethnographic methods are deployed to understand the originating (and exploratory) cultures of production as well as potential users of these technologies.

Research programs are created on a case-by-case basis, depending on the type of technological acquisition, its market standing, partner interest, community uptake, and curricular possibilities.
With each acquisition, the lab will produce a growing understanding of innovation.